WDA – Capabilities

What is your niche?

One of the first questions agencies are asked is, "What kind of advertising do you do?"

Wesley Day specializes in "high-involvement" products and services – those things you think about before buying. For consumers, that could mean anything from the dessert for a dinner party to a new car or home. For businesses, high-involvement items are those which significantly affect the bottom line. For example, ordering a box of manila folders may be routine, but great care will be taken when deciding how to network 40 additional computers.

High involvement is not necessarily related to cost. For example, a holiday shopper may put considerable thought into each and every gift regardless of the price. What's more, a product may be both low- and high-involvement, depending on the market. For example, a handy homeowner may simply buy any old paint brush for a weekend project. A professional contractor will evaluate brush quality and value before buying.

Sometimes people ask, "What's your specialty – TV, print, Internet?" This question assumes that expertise is media driven. Marketing high-involvement products is not about a specific production tool or media choice. Rather, it is about understanding how to best impact the sales process regardless of the tool. As a result, we're proficient in all media.

Effective marketing is no accident, nor is it easy.

Good execution hinges upon a good creative approach.
A good creative approach hinges upon a good strategy.
A good strategy hinges upon good information.
Good information hinges upon getting it directly from the people you ultimately want to motivate to a certain behavior – be that your own sales force, dealers/reps, key influences, or the end users.

Our job as your agency is to facilitate the discovery of core values within your key target audiences. These values or "touch points" can then be leveraged to the greatest possible effect through each step of the communications process. (Translation: We don't guess. We ask. Then we communicate with a consistent message, look, and voice.)

We promise to always:

Tell you what we think.
Involve top professionals each step of the way when working on your account.
Work cooperatively with any in-house capabilities that may be available and appropriate for specific projects.

Our style is to bring our specialized expertise to the table and work with you as part of the team, rather than working in isolation then surprising you (either pleasantly or otherwise).